Concepedia

Eric T. G. Wang

ET

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Publications

1

Citations

107

H-Index

1

Active since

2009

Affiliations

National Kaohsiung University of Applied Sciences(Current)

Eric T. G. Wang is an author at National Kaohsiung University of Applied Sciences specializing in consumer behavior, advertising management, and advertising strategy.

Publications per year

2009–2009

1

Publications

1

Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness

Kai Wang, Eric T. G. Wang, Cheng‐Kiang Farn · International Journal of Electronic Commerce · 2009 · 107 citations

Business, Marketing, Marketing Management +15

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