Concepedia

Raymond Yiwen Huang

RY

Statistics

Publications

1

Citations

12

H-Index

1

Active since

2009

Affiliations

Auckland University of Technology(Current)

Raymond Yiwen Huang is an author at Auckland University of Technology specializing in digital marketing, interactive marketing, and multichannel marketing.

Top concepts

BusinessMarketingManagementCommunicationMobile MarketingConsumer ResearchDigital MarketingMarketing StrategyMarketing AnalyticsIntegrated Marketing

Publications per year

2009–2009

1

Publications

1

Mobile marketing evolution: Systematic literature review on multi-channel communication and multi-characteristics campaign

Raymond Yiwen Huang, Judith Symonds · 2009 · 12 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +19

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