Danielle Christine Vasconcelos Chauvet is an author at Universidade de Brasília specializing in business, cross-cultural comparison, and relationship marketing.
Top concepts
BusinessMarketingManagementService QualityCustomer ServiceConsumer ResearchCustomer SatisfactionRelationship MarketingCross-cultural ComparisonBusiness-to-consumer Marketing
Publications per year
2017–2017
1
1
CUSTOMER RELATIONSHIP MANAGEMENT SCALE FOR THE B2C MARKET: A CROSS-CULTURAL COMPARISON
Gisela Demo, Eluiza Alberto de Morais Watanabe, Danielle Christine Vasconcelos Chauvet et al. · RAM. Revista de Administração Mackenzie · 2017 · 17 citations · Full text
Relationship Marketing, Customer Satisfaction, Business-to-business Research +15
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