1
Publications
17
Citations
1
H-Index
2011
Active since
Li-Chu Chan is an author specializing in international marketing, brand management, and organizational behavior.
Top concepts
BrandingBusinessMarketingLeadershipManagementBrand EquityBrand StrategyClimate ChangeBrand AwarenessGreen Marketing
Publications per year
2011–2011
1
1
Tsang-Lang Liang, Li-Chu Chan, Chih‐Wei Lin et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 17 citations · Full text
Green Marketing, International Marketing, Job Performance +24
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