Statistics
Publications
5
Citations
134
H-Index
5
Active since
2008
Affiliations
Woonam Hwang is an author at University of Utah specializing in pricing theory, mental accounting in pricing, and consumer response to price changes.
Publications per year
2008–2020
5
5
A Model of Mental Accounting and Reference Price Adaptation
Manel Baucells, Woonam Hwang · Management Science · 2016 · 39 citations
A Model of Mental Accounting and Reference Price Adaptation
Manel Baucells, Woonam Hwang · SSRN Electronic Journal · 2013 · 12 citations · Full text
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