1
Publications
20
Citations
1
H-Index
2019
Active since
Affiliations
Universidade Federal de Pernambuco(Current)
Georgia Rocha Félix is an author at Universidade Federal de Pernambuco specializing in consumer decision making, consumer trust, and consumer motivation.
Top concepts
EmotionMarketingManagementPsychologyConsumer TrustSustainabilityGreen MarketingSocial SciencesConsumer BehaviorConsumer Research
Publications per year
2019–2019
1
1
Guilt and Pride Emotions and their Influence on the Intention of Purchasing Green Products
Elton Beserra de Lima, Cristiane Salomé Ribeiro Costa, Georgia Rocha Félix · CBR - Consumer Behavior Review · 2019 · 20 citations · Full text
Customer Satisfaction, Socially Responsible Product, Green Marketing +26
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