Concepedia

Olga Saginova

OS

Statistics

Publications

4

Citations

78

H-Index

4

Active since

2005

Affiliations

Plekhanov Russian University of Economics(Current)

Olga Saginova is an author at Plekhanov Russian University of Economics specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementBrand StrategyMarketing StrategyBrandingEconomicsEducationSociologyInnovation

Publications per year

2005–2021

4

Publications

4

Facilitating innovations in higher education in transition economies

Olga Saginova, Vladimir Belyansky · International Journal of Educational Management · 2008 · 32 citations

Marketing, National Innovation Policies, Economics +12

The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing

Karen Fox, Olga Saginova · Marketing Theory · 2005 · 23 citations

Soviet Evolution, Brand Strategy, History Of Marketing +16

Family Owned Hidden Champions in Russia: Innovations, Human Capital and Internationalization

Danica Purg, Olga Saginova · Indian Journal of Science and Technology · 2016 · 13 citations · Full text

International Marketing, Brand Strategy, International Entrepreneurship +18

Car Sharing Market Development in Russia

Natalia Kireeva, Dmitry Zavyalov, Olga Saginova et al. · Transportation research procedia · 2021 · 10 citations · Full text

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