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Vesna Sesar

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Publications

3

Citations

84

H-Index

3

Active since

2021

Affiliations

University North(Current)

Vesna Sesar is an author at University North specializing in consumer research, consumer behavior, and interactive marketing.

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Top concepts

Publications per year

2021–2022

3

Publications

3

Relationship between Advertising Disclosure, Influencer Credibility and Purchase Intention

Vesna Sesar, Ivana Martinčević, Monika Boguszewicz-Kreft · Journal of risk and financial management · 2022 · 55 citations · Full text

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INFLUENCER MARKETING IN TRAVEL AND TOURISM: LITERATURE REVIEW

Vesna Sesar, Anica Hunjet, Goran Kozina · 2021 · 16 citations

How Influencer Credibility and Advertising Disclosure affects Purchase Intention

Vesna Sesar, Ivana Martinčević, Anica Hunjet · Proceedings of the ENTRENOVA - Enterprise Research Innovation Conference · 2022 · 13 citations · Full text

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