Jiang Yi

Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation

Jiang Yi, Xueqin Wang, Kum Fai Yuen · Journal of Retailing and Consumer Services · 2021 · 110 citations

Business, Marketing, Marketing Management +11

Sustainable Management for Fresh Food E-Commerce Logistics Services

Jiang Yi, Po‐Lin Lai, Chia‐Hsun Chang et al. · Sustainability · 2021 · 67 citations · Full text

Management, Marketing, Marketing Management +17

Exploring the factors that drive consumers to use contactless delivery services in the context of the continued COVID-19 pandemic

Jiang Yi, Po‐Lin Lai, Ching‐Chiao Yang et al. · Journal of Retailing and Consumer Services · 2023 · 54 citations · Full text

Public Affairs, Health Services Administration, Health Services Research +10

The value of tourism public opinion management in social governance: A study on the impact of electronic word-of-mouth perception on people’s livelihood well-being

Xiuxiang Li, Yingqi Wu, Jiang Yi · Frontiers in Psychology · 2022 · 10 citations · Full text

Management, Communication, Tourism Management +16