Concepedia

Sagit Bar-Gill

SB

4

Publications

83

Citations

4

H-Index

2020

Active since

Affiliations

Tel Aviv University(Current)

Massachusetts Institute of Technology

Sagit Bar-Gill is an author at Tel Aviv University specializing in interactive marketing, digital marketing, and management.

Top concepts

MarketingManagementDigital MarketingInteractive MarketingBusinessCommunicationArtsJournalismMedia BiasData Science

Publications per year

2020–2024

4

Publications

4

Stuck Online: When Online Engagement Gets in the Way of Offline Sales

Sagit Bar-Gill, Shachar Reichman · MIS Quarterly · 2021 · 27 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +21

Should a Chatbot Show It Cares? Toward Optimal Design of Chatbot Personality via Emotion Recognition and Sentiment Analysis

Chen Elyashar Shedletzky, Inbal Yahav, Sagit Bar-Gill · SSRN Electronic Journal · 2023 · 20 citations · Full text

Helping Small Businesses Become More Data-Driven: A Field Experiment on eBay

Sagit Bar-Gill, Erik Brynjolfsson, Nir Hak · Management Science · 2024 · 20 citations

Business-to-business Research, Digital Marketing, Business Intelligence +25

The Impact of Social vs. Nonsocial Referring Channels on Online News Consumption

Sagit Bar-Gill, Yael Inbar, Shachar Reichman · Management Science · 2020 · 16 citations

Social Medium Monitoring, Digital Marketing, Emerging Media +30

Rows per page

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