8
Publications
178
Citations
8
H-Index
2018
Active since
Miston Mapuranga is an author at University of the Witwatersrand specializing in consumer behavior, marketing, and management.
Top concepts
BusinessMarketingManagementConsumer BehaviorSocial SciencesConsumer ResearchDigital MarketingInteractive MarketingConsumer Decision MakingStructural Equation Modeling
Publications per year
2018–2023
8
8
Eugine Tafadzwa Maziriri, Miston Mapuranga, Justice Mushwana et al. · International Journal of Interactive Mobile Technologies (iJIM) · 2020 · 20 citations · Full text
Customer Satisfaction, Consumer Uncertainty, Engineering +25
Miston Mapuranga, Eugine Tafadzwa Maziriri, Tarisai Fritz Rukuni et al. · Journal of risk and financial management · 2021 · 19 citations · Full text
Southern Africa, Human Resource Management, Smes ’ Effectiveness +16
Rows per page
1–5 of 8