Concepedia

Author

Afrina Yasmin

Asian University of Bangladesh

Also Known As

Afrina Yasmin

3

Publications

442

Citations

2

H-Index

24

Concepts

All Affiliations

Asian University of Bangladesh
AY

About

Afrina Yasmin is an author at Asian University of Bangladesh specializing in management, marketing, and digital marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

441

2

Management

2

2

441

3

Marketing

2

2

441

4

Advertising Effectiveness

1

1

429

5

Brand Building

1

1

12

Afrina Yasmin

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2

Publications

441

Citations

2

H-Index

YearCitations

Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study

Afrina Yasmin, Sadia Tasneem, Kaniz Fatema

THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

2015

429

Impact of brand image on consumers’ purchase decision

Afrina Yasmin

International journal of research in social sciences

2017

12

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