Concepedia

Afrina Yasmin

AY

2

Publications

441

Citations

2

H-Index

2015

Active since

Affiliations

Asian University of Bangladesh(Current)

Afrina Yasmin is an author at Asian University of Bangladesh specializing in management, marketing, and digital marketing.

Top concepts

BusinessMarketingManagementAdvertisingConsumer BehaviorConsumer ResearchDigital MarketingBrandingBrand EquityBrand Strategy

Publications per year

2015–2017

2

Publications

2

Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study

Afrina Yasmin, Sadia Tasneem, Kaniz Fatema · THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION · 2015 · 429 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +16

Impact of brand image on consumers’ purchase decision

Afrina Yasmin · International journal of research in social sciences · 2017 · 12 citations

Digital Marketing, Asus Brand, Consumer Research +18

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