Concepedia

Thubelihle Ndlela

TN

1

Publications

34

Citations

1

H-Index

2016

Active since

Affiliations

University of the Witwatersrand(Current)

Thubelihle Ndlela is an author at University of the Witwatersrand specializing in media marketing, brand building, and marketing communication.

Top concepts

BrandingBusinessMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessMedia MarketingBrand Development

Publications per year

2016–2016

1

Publications

1

Celebrity Endorsement Advertising: Brand Awareness, Brand Recall, Brand Loyalty as Antecedence of South African Young Consumers' Purchase Behaviour

Thubelihle Ndlela, Tinashe Chuchu · Journal of Economics and Behavioral Studies · 2016 · 34 citations · Full text

Consumer Study, Consumer Research, Brand Strategy +17

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