Dongnyok Shim

Modelling the consumer decision‐making process to identify key drivers and bottlenecks in the adoption of environmentally friendly products

Dongnyok Shim, Jungwoo Shin, So‐Yoon Kwak · Business Strategy and the Environment · 2018 · 48 citations

Consumer Uncertainty, Green Marketing, Behavioral Decision Making +21

Driving Forces of CO2 Emissions in Emerging Countries: LMDI Decomposition Analysis on China and India’s Residential Sector

Yeongjun Yeo, Dongnyok Shim, Jeong‐Dong Lee et al. · Sustainability · 2015 · 44 citations · Full text

Engineering, Environmental Impact Assessment, Lmdi Decomposition Analysis +24

Identifying key drivers and bottlenecks in the adoption of E-book readers in Korea

Dongnyok Shim, Jin Gyo Kim, Jörn Altmann · Telematics and Informatics · 2015 · 26 citations

Digital Literacy, Information Literacy, Technology Acceptance Model +8

Analysis of OTT Users’ Watching Behavior for Identifying a Profitable Niche: Latent Class Regression Approach

Dongnyok Shim, Changjun Lee, Inha Oh · Journal of theoretical and applied electronic commerce research · 2022 · 20 citations · Full text

Marketing Analytics, Customer Satisfaction, Original Content +14

Strategic management of residential electric services in the competitive market: Demand-oriented perspective

Dongnyok Shim, Seung Wan Kim, Jörn Altmann · Energy & Environment · 2017 · 12 citations

Consumer Uncertainty, Conjoint Survey, Engineering +22