Concepedia

Dewi Fatmasari

DF

4

Publications

68

Citations

4

H-Index

2020

Active since

Affiliations

IAIN Syekh Nurjati Cirebon(Current)

Universitas Kuningan

Institut Agama Islam Negeri Bengkulu

Universitas Muhammadiyah Cirebon

Dewi Fatmasari is an author at IAIN Syekh Nurjati Cirebon specializing in management, consumer uncertainty, and consumer behavior.

Top concepts

BusinessMarketingManagementAdvertisingBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessTobacco ControlConsumer Behavior

Publications per year

2020–2023

4

Publications

4

Consumer identification in cigarette industry: Brand authenticity, brand identification, brand experience, brand loyalty and brand love

Dikdik Harjadi, Dewi Fatmasari, Abas Hidayat · Uncertain Supply Chain Management · 2023 · 24 citations · Full text

Consumer Uncertainty, Consumer Study, Consumer Research +16

Market Orientation And Product Innovation To Increase Competitive Advantages And Its Impact On Marketing Performance

Dikdik Harjadi, Dewi Fatmasari, Ayu Siti Nurhasanah · Al-Amwal Jurnal Ekonomi dan Perbankan Syari ah · 2020 · 22 citations · Full text

ENERGY CONSERVATION AND ENERGY MANAGEMENT FOR INDUSTRY IN INDONESIA IN ISLAMIC ECONOMIC PERSPECTIVE

Aan Jaelani, Layaman Layaman, Dewi Fatmasari et al. · International Journal of Energy Economics and Policy · 2020 · 11 citations · Full text

Analysis of Economic Improvement to Reduce Poverty in 2016-2020

Dewi Fatmasari, Dikdik Harjadi, Abas Hidayat · Khazanah Sosial · 2022 · 11 citations · Full text

Rows per page

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