Florian Haumer

Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations

Castulus Kolo, Florian Haumer · Journal of digital & social media marketing. · 2018 · 76 citations

Digital Marketing, Social Influence, Communication +27

The Rivalry of Nonverbal Cues on the Perception of Politicians by Television Viewers

Florian Haumer, Wolfgang Donsbach · Journal of Broadcasting & Electronic Media · 2009 · 34 citations

The impact of augmented reality experiential marketing on brand equity and buying intention

Florian Haumer, Castulus Kolo, Sarah Reiners · Journal of brand strategy · 2020 · 26 citations

Customer Experience, Digital Marketing, Interactive Technology +22

Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

Florian Haumer, Laura Schlicker, Paul Clemens Murschetz et al. · Journal of strategy and management · 2021 · 14 citations

Communication, Human Resource Management, Organizational Behavior +19