Concepedia
Statistics
Publications
2
Citations
22
H-Index
Active since
1980
William J. Pieper is an author specializing in advertising, salience, and false advertising.
Publications per year
1980–1992
Processing Advertising Information: Deception, Salience, and Inferential Belief Formation
Myron Glassman, William J. Pieper · Journal of Advertising · 1980 · 12 citations
Social Sciences, Psychology, Social Psychology +17
It's Not Tough, It's Tender Love: Problem Teens Need Compassion That the "Tough-Love" Approach to Child-Rearing Doesn't Offer Them.
Martha Heineman Pieper, William J. Pieper · Child welfare · 1992 · 10 citations
Education, Counseling, Human Development +9
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