Concepedia

Author

Bibaswan Basu

Indian Institute of Technology DelhiORCID

Also Known As

B Basu, B K BASU, B. Basu, Bibaswan Basu

17

Publications

122

Citations

7

H-Index

23

Concepts

All Affiliations

Indian Institute of Technology DelhiIndian Institute of Management Kozhikode
BB

About

Bibaswan Basu is an author at Indian Institute of Technology Delhi specializing in consumer engagement, digital marketing, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

53

2

Health Sciences

1

1

13

3

Management

1

1

53

4

Medicine

1

1

13

5

Kinesiology

1

1

13

Bibaswan Basu

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3

Publications

77

Citations

3

H-Index

YearCitations

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