Concepedia
Statistics
Publications
8
Citations
205
H-Index
Active since
2016
Affiliations
University of Pretoria(Current)
Tshwane University of Technology
Tania Maree is an author at University of Pretoria specializing in marketing, marketing management, and consumer behavior.
Publications per year
2016–2023
Consumer brand engagement: Refined measurement scales for product and service contexts
Thinkwell Ndhlovu, Tania Maree · Journal of Business Research · 2022 · 52 citations · Full text
Business, Marketing, Marketing Management +12
The behavioural intentions of specialty coffee consumers in South Africa
K. Van Der Merwe, Tania Maree · International Journal of Consumer Studies · 2016 · 35 citations · Full text
Public Health, Behavioral Sciences, Social Psychology +15
The Social Media Use Integration Scale: Toward Reliability and Validity
Tania Maree · International Journal of Human-Computer Interaction · 2017 · 34 citations
Social Sciences, Communication, Psychology +9
The central role of consumer–brand engagement in product and service brand contexts
Thinkwell Ndhlovu, Tania Maree · Journal of Marketing Analytics · 2023 · 23 citations · Full text
Business, Marketing, Marketing Management +17
Motivation, engagement, attitudes and buying intent of female Facebook users
Irene le Roux, Tania Maree · Acta Commercii · 2016 · 21 citations · Full text
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