Kessara Kanchanapoom

Publications

Citations

H-Index

2022

Active since

Affiliations

Kessara Kanchanapoom is an author at Silpakorn University specializing in customer retention, customer satisfaction, and customer relationship management.

ORCID

Top concepts

MarketingManagementData ScienceCustomer ServiceCustomer RetentionMarket SegmentationBusiness IntelligenceCustomer SatisfactionCustomer Relationship Management

Publications per year

2022–2025

Publications

Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation

Kessara Kanchanapoom, Jongsawas Chongwatpol · Journal of Marketing Analytics · 2022 · 30 citations

Customer Profitability, Customer Satisfaction, Data Science +12

Unveiling the factors shaping teacher job performance: exploring the interplay of personality traits, perceived organizational support, self-efficacy, and job satisfaction

Lina Li, Kessara Kanchanapoom, Jirawan Deeprasert et al. · BMC Psychology · 2025 · 21 citations · Full text

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