Banphot Vatanasombut

Statistics

Publications

Citations

423

H-Index

Active since

2004

Affiliations

University of North Carolina at Charlotte(Current)

Claremont Graduate University

Banphot Vatanasombut is an author at University of North Carolina at Charlotte specializing in interactive marketing, customer satisfaction, and information management.

Top concepts

BusinessMarketingManagementCustomer SatisfactionInteractive MarketingInformation ManagementFintechOnline BankingUser ExperienceCustomer Service

Publications per year

2004–2008

Publications

Information systems continuance intention of web-based applications customers: The case of online banking

Banphot Vatanasombut, Magid Igbaria, Antonis C. Stylianou et al. · Information & Management · 2008 · 345 citations · Full text

Customer Satisfaction, Online Customer Behavior, Online Banking +12

How to retain online customers

Banphot Vatanasombut, Antonis C. Stylianou, Magid Igbaria · Communications of the ACM · 2004 · 78 citations

Customer Experience, Customer Satisfaction, Digital Marketing +18

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