Statistics
Publications
3
Citations
186
H-Index
3
Active since
2015
Affiliations
Samaan Al‐Msallam is an author at Higher Institute of Business Administration specializing in customer satisfaction, business, and consumer research.
Publications per year
2015–2020
3
3
Customer Satisfaction and Brand Loyalty in the Hotel Industry
Samaan Al‐Msallam · SSRN Electronic Journal · 2015 · 61 citations · Full text
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