Jörg Westphal

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Active since

2022

Affiliations

Ostwestfalen-Lippe University of Applied Sciences and Arts(Current)

Jörg Westphal is an author at Ostwestfalen-Lippe University of Applied Sciences and Arts specializing in sales development, case study evaluation, and sales control systems.

Publications per year

2022–2022

Publications

Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study

Fabian Lauzi, Jörg Westphal, Deva Rangarajan et al. · Industrial Marketing Management · 2022 · 19 citations · Full text

Management, Marketing, Marketing Management +15

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