Concepedia

Thomas Breyer-­Mayländer

TB

Statistics

Publications

1

Citations

22

H-Index

1

Active since

2023

Affiliations

Accenture (Germany)(Current)

Thomas Breyer-­Mayländer is an author at Accenture (Germany) specializing in partial least squares regression, brand authenticity perception, and purchase intention effects.

ORCID

Publications per year

2023–2023

1

Publications

1

Authentic corporate social responsibility: antecedents and effects on consumer purchase intention

Lars Mäncher, Christopher Zerres, Thomas Breyer-­Mayländer · European Journal of Management Studies · 2023 · 22 citations · Full text

, , +16

1–1 of 1