Concepedia
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Publications
1
Citations
246
H-Index
Active since
2004
A Belch Michael is an author specializing in strategic marketing, advertising, and advertising management.
Publications per year
2004–2004
Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed.
E Belch George, A Belch Michael · 2004 · 246 citations
Business, Marketing, Marketing Management +12
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