Concepedia

Author

Fang‐Lei Lin

Shih Hsin University

Also Known As

Fang‐Lei Lin

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Publications

34

Citations

1

H-Index

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Concepts

All Affiliations

Shih Hsin University
FL

About

Fang‐Lei Lin is an author at Shih Hsin University specializing in brand development, interactive marketing, and marketing strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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34

2

Management

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34

3

Marketing

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34

4

Brand Development

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34

5

Brand Strategy

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34

Fang‐Lei Lin

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1

Publications

34

Citations

1

H-Index

YearCitations

Developing a decision model for brand naming using Delphi method and analytic hierarchy process

Pi‐Fang Hsu, Fang‐Lei Lin

Asia Pacific Journal of Marketing and Logistics

2013

34

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