Concepedia

William Arruda

WA

Statistics

Publications

1

Citations

26

H-Index

1

Active since

2009

William Arruda is an author specializing in brand equity, brand management, and brand awareness.

Top concepts

Publications per year

2009–2009

1

Publications

1

Brand communication: The three Cs

William Arruda · Thunderbird International Business Review · 2009 · 26 citations

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