Concepedia

Baseer Ali Durrani

BA

Statistics

Publications

5

Citations

174

H-Index

5

Active since

2015

Affiliations

Nottingham Trent University(Current)

Assiut University

University of Dundee

University of Sadat City

Bahria University

Baseer Ali Durrani is an author at Nottingham Trent University specializing in business, marketing, and current ratio management.

Publications per year

2015–2023

5

Publications

5

Understanding the link between customer feedback metrics and firm performance

Gomaa Agag, Baseer Ali Durrani, Yasser Moustafa Shehawy et al. · Journal of Retailing and Consumer Services · 2023 · 62 citations · Full text

Business, Marketing, Marketing Management +17

Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture

Gomaa Agag, Baseer Ali Durrani, Ziad H. Abdelmoety et al. · Journal of Business Research · 2023 · 44 citations · Full text

Business, Hospitality Management, Marketing +16

Impact of Working Capital Management on the Profitability of Firms: Case of Pakistan’s Cement Sector

Salman Sarwat, Danish Iqbal, Baseer Ali Durrani et al. · Journal of Advanced Management Science · 2017 · 28 citations

Business, Accountancy, Accounting +17

IMPACT OF BRAND IMAGE ON BUYING BEHAVIOUR AMONG TEENAGERS

Baseer Ali Durrani, Danish Iqbal Godil, Mirza Uzair Baig et al. · European Scientific Journal ESJ · 2015 · 24 citations · Full text

Business, Marketing, Marketing Management +12

Impact of Working Capital Management on the Profitability of firms: Case of Pakistan’s Cement Sector

Salman Sarwat, Danish Iqbal, Baseer Ali Durrani et al. · JISR management and social sciences & economics · 2016 · 16 citations · Full text

Business, Accountancy, Accounting +17

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