43
Publications
12.8K
Citations
35
H-Index
1992
Active since
Affiliations
Rita Gunther McGrath is an author at Columbia University specializing in business, management, and strategic management.
Top concepts
BusinessManagementStrategic ManagementStrategyBusiness StrategyEntrepreneurshipOrganizational BehaviorEconomicsEducationMarketing
Publications per year
1992–2023
43
43
Business Models: A Discovery Driven Approach
Rita Gunther McGrath · Long Range Planning · 2009 · 1.1K citations
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1–5 of 43