Concepedia
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Publications
1
Citations
12
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Active since
2016
jingmian huang is an author specializing in marketing, word-of-mouth marketing, and intrinsic motivation.
Publications per year
2016–2016
The Research of Motivation for Word-of-Mouth: Based on the Self-Determination Theory
wenguo shen, jingmian huang, Dan Li · Journal of Business & Retail Management Research · 2016 · 12 citations
Social Sciences, Marketing, Social Psychology +8
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