Concepedia

Gary Boyd

GB

1

Publications

47

Citations

1

H-Index

2006

Active since

Affiliations

Gordon State College(Current)

Gary Boyd is an author at Gordon State College specializing in brand equity, brand development, and organisational culture.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessHuman ResourcesBrand Management

Publications per year

2006–2006

1

Publications

1

Obtaining employee commitment to living the brand of the organisation

Gary Boyd, Margaret Mary Sutherland · South African Journal of Business Management · 2006 · 47 citations · Full text

Brand Strategy, Organizational Culture, Human Resource Management +21

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