Concepedia

Aamna Mukhtar

AM

2

Publications

71

Citations

2

H-Index

2012

Active since

Aamna Mukhtar is an author specializing in strategic management, management, and manufacturing strategy.

Top concepts

BusinessStrategyMarketingManagementBrand StrategyFirm PerformanceGeneral BusinessBusiness StrategyMarketing StrategyStrategic Planning

Publications per year

2012–2013

2

Publications

2

Impact of TQM Practices on Firm's Performance of Pakistan's Manufacturing Organizations

Masood Ul Hassan, Aamna Mukhtar, Saif Ullah Qureshi et al. · 2012 · 57 citations

Impact of Marketing Strategy Creativity on Organizational Performance via Marketing Strategy Implementation Effectiveness: Empirical Evidence from Pakistani Organizations

Masood Ul Hassan, Saif Ullah Qureshi, Sidra Sharif et al. · 2013 · 14 citations

Firm Performance, Brand Strategy, Strategic Practice +19

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