Min Chung Han

The Impact of Anthropomorphism on Consumers’ Purchase Decision in Chatbot Commerce

Min Chung Han · Journal of Internet Commerce · 2021 · 208 citations

Business, Marketing, Social Psychology +13

Why Consumers Hesitate to Shop Online: Perceived Risk and Product Involvement on Taobao.com

Min Chung Han, Youjeong Kim · Journal of Promotion Management · 2016 · 123 citations

Business, Marketing, Marketing Management +17

Checkout button and online consumer impulse-buying behavior in social commerce: A trust transfer perspective

Min Chung Han · Journal of Retailing and Consumer Services · 2023 · 71 citations

Business, Marketing, Marketing Management +17

A Model and Empirical Study on the User’s Continuance Intention in Online China Brand Communities Based on Customer-Perceived Benefits

Min Chung Han, Jiacong Wu, Yu Wang et al. · Journal of Open Innovation Technology Market and Complexity · 2018 · 52 citations · Full text

Business, Marketing, Marketing Management +16

How Culture and Friends Affect Acceptance of Social Media Commerce and Purchase Intentions: A Comparative Study of Consumers in the U.S. and China

Min Chung Han, Youjeong Kim · Journal of International Consumer Marketing · 2018 · 28 citations

Business, Communication, Marketing +13