Concepedia

Trinh Le Tan

TL

7

Publications

128

Citations

7

H-Index

2017

Active since

Affiliations

FPT University(Current)

Duy Tan University

University of Da Nang

Trinh Le Tan is an author at FPT University specializing in interactive marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessDigital MarketingCustomer SatisfactionE-commerceCommunicationConsumer Behavior

Publications per year

2017–2023

7

Publications

7

Unveiling digital transformation: Investigating technology adoption in Vietnam's food delivery industry for enhanced customer experience

Hoang Thị Viet Ha, Trinh Le Tan · Heliyon · 2023 · 34 citations · Full text

Customer Satisfaction, Digital Business, Digital Marketing +21

Factors Affecting Startup Performance of Small and Medium-sized Enterprises in Danang City

Trinh Le Tan · Entrepreneurial Business and Economics Review · 2019 · 28 citations · Full text

The Role of Promotion in Mobile Wallet Adoption – A Research in Vietnam

Hoang Thị Viet Ha, Trinh Le Tan · Advances in Science Technology and Engineering Systems Journal · 2020 · 16 citations · Full text

Successful Factors of Implementation Electronic Customer Relationship Management (e-CRM) on E-commerce Company

Trinh Le Tan · American Journal of Software Engineering and Applications · 2017 · 15 citations · Full text

Customer Experience, Customer Satisfaction, Human Behaviour +17

Influences of environment perception and social media communication via brand loyalty on the intention to buy green products among Vietnamese youth

Trinh Le Tan, Nguyen Duc Quang · International Journal of Applied Economics Finance and Accounting · 2023 · 13 citations · Full text

Green Marketing, Environment Perception, Digital Marketing +17

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