Concepedia

Mohd Amirul Adenan

MA

Statistics

Publications

1

Citations

21

H-Index

1

Active since

2018

Affiliations

University of Hull(Current)

Mohd Amirul Adenan is an author at University of Hull specializing in brand involvement, marketing management, and country-of-origin associations.

Publications per year

2018–2018

1

Publications

1

COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER

Mohd Amirul Adenan, Jati Kasuma Ali, Dayang Humida Abang Abdul Rahman · Jurnal Manajemen dan Kewirausahaan · 2018 · 21 citations · Full text

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