Nobuhiko Goto

What makes a group worth dying for? Identity fusion fosters perception of familial ties, promoting self-sacrifice.

William B. Swann, Michael D. Buhrmester, Ángel Gómez et al. · Journal of Personality and Social Psychology · 2014 · 315 citations · Full text

Fused Group Members, Social Psychology, Empathy +21

Neural signals of selective attention are modulated by subjective preferences and buying decisions in a virtual shopping task

Nobuhiko Goto, Faisal Mushtaq, Dexter Shee et al. · Biological Psychology · 2017 · 64 citations

Behavioral Decision Making, Affective Neuroscience, Selective Attention +19

Multinational data show that conspiracy beliefs are associated with the perception (and reality) of poor national economic performance

Matthew J. Hornsey, Samuel Pearson, Jemima Kang et al. · European Journal of Social Psychology · 2022 · 53 citations · Full text

Economics, International Relations, Bias +14

The Feedback-Related Negativity and the P300 Brain Potential Are Sensitive to Price Expectation Violations in a Virtual Shopping Task

Alexandre Schaefer, Luciano Grüdtner Buratto, Nobuhiko Goto et al. · PLoS ONE · 2016 · 28 citations · Full text

Can Brain Waves Really Tell If a Product Will Be Purchased? Inferring Consumer Preferences From Single-Item Brain Potentials

Nobuhiko Goto, Xue Li Lim, Dexter Shee et al. · Frontiers in Integrative Neuroscience · 2019 · 28 citations · Full text

Neuropsychology, Behavioral Decision Making, Consumer Study +28