Pakamon Sasatanun

Publications

169

Citations

H-Index

2016

Active since

Affiliations

National Institute of Development Administration(Current)

Pakamon Sasatanun is an author at National Institute of Development Administration specializing in interactive marketing, marketing communication, and business.

Top concepts

BusinessMarketingManagementSocial MediaCustomer SatisfactionInteractive MarketingMarketing CommunicationCustomer Relationship ManagementSocial SkillsSocial Computing

Publications per year

2016–2017

Publications

Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity

Peerayuth Charoensukmongkol, Pakamon Sasatanun · Asia Pacific Management Review · 2017 · 148 citations · Full text

Customer Satisfaction, Crm Activities, Social Media Use +15

Antecedents and outcomes associated with social media use in customer relationship management of Thai microenterprises

Pakamon Sasatanun, Peerayuth Charoensukmongkol · International Journal of Technoentrepreneurship · 2016 · 21 citations

Customer Satisfaction, Relationship Marketing, Social Media Use +13

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