Concepedia

Author

Pakamon Sasatanun

National Institute of Development Administration

Also Known As

Pakamon Sasatanun

2

Publications

169

Citations

2

H-Index

16

Concepts

All Affiliations

National Institute of Development Administration
PS

About

Pakamon Sasatanun is an author at National Institute of Development Administration specializing in interactive marketing, marketing communication, and business.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

169

2

Management

2

2

169

3

Marketing

2

2

169

4

Marketing Management

1

1

21

5

Relationship Marketing

1

1

21

Pakamon Sasatanun

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2

Publications

169

Citations

2

H-Index

YearCitations

Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity

Peerayuth Charoensukmongkol, Pakamon Sasatanun

Asia Pacific Management Review

2017

148

Antecedents and outcomes associated with social media use in customer relationship management of Thai microenterprises

Pakamon Sasatanun, Peerayuth Charoensukmongkol

International Journal of Technoentrepreneurship

2016

21

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