Melissa D. Dodd

Testing the Viability of Corporate Social Advocacy as a Predictor of Purchase Intention

Melissa D. Dodd, Dustin W. Supa · Communication Research Reports · 2015 · 147 citations

Socially Responsible Product, Social Marketing, Consumer Research +20

Conceptualizing and Measuring “Corporate Social Advocacy” Communication: Examining the Impact on Corporate Financial Performance

Melissa D. Dodd, Dustin W. Supa · SHILAP Revista de lepidopterología · 2014 · 122 citations · Full text

Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good

Melissa D. Dodd · The Journal of Public Interest Communications · 2018 · 79 citations · Full text

Public Good, Public Opinion, Political Behavior +20

Public relations message strategies and public diplomacy 2.0: An empirical analysis using Central-Eastern European and Western Embassy Twitter accounts

Melissa D. Dodd, Steve J. Collins · Public Relations Review · 2017 · 77 citations

Social Media, Diplomacy, Empirical Analysis +12

A social capital approach: An examination of Putnam’s civic engagement and public relations roles

Melissa D. Dodd, John Brummette, Vincent Hazleton · Public Relations Review · 2015 · 50 citations

Social Capital Approach, Public Involvement, Public Engagement +10