Concepedia

Regina Virvilaitė

RV

7

Publications

243

Citations

7

H-Index

2006

Active since

Affiliations

Kaunas University of Technology(Current)

Regina Virvilaitė is an author at Kaunas University of Technology specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingConsumer BehaviorCustomer SatisfactionMarketing CommunicationLawBranding

Publications per year

2006–2015

7

Publications

7

Corporate Social Responsibility in Forming Corporate Image

Regina Virvilaitė, Ugnė Daubaraitė · Engineering Economics · 2011 · 74 citations · Full text

Socially Responsible Product, Advertising, Positive Impact +13

Consumer Engagement in Value Co-Creation: what Kind of Value it creates for Company?

Žaneta Piligrimienė, Aistė Dovalienė, Regina Virvilaitė · Engineering Economics · 2015 · 67 citations · Full text

The Influence of Word of Mouth Communication on Brand Equity: Receiver Perspectives

Regina Virvilaitė, Dovile Tumasonyte, Laimona Šliburytė · Procedia - Social and Behavioral Sciences · 2015 · 46 citations · Full text

Customer Satisfaction, Theoretical Analysis, Advertising +15

MODELS INVESTIGATION OF FACTORS AFFECTING CONSUMER IMPULSIVE PURCHASE BEHAVIOUR IN RETAIL ENVIRONMENT

Regina Virvilaitė, Violeta Saladienė · ECONOMICS AND MANAGEMENT · 2012 · 19 citations · Full text

Impulsive Purchase Behaviour, Customer Satisfaction, Behavioral Decision Making +16

THE IMPACT OF SHOCKING ADVERTISING TO CONSUMER BUYING BEHAVIOR

Regina Virvilaitė, Miglė Matulevičienė · ECONOMICS AND MANAGEMENT · 2013 · 16 citations · Full text

Advertising, Consumer Study, Shock Tactics +11

Rows per page

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