Concepedia

Iuliia Naidenova

IN

Statistics

Publications

10

Citations

225

H-Index

10

Active since

2013

Affiliations

National Research University Higher School of Economics(Current)

Iuliia Naidenova is an author at National Research University Higher School of Economics specializing in business, management, and finance.

Top concepts

BusinessManagementFinanceEconomicsEconomic AnalysisMarketingEconometricsVenture CapitalFirm PerformanceSports Marketing

Publications per year

2013–2022

10

Publications

10

Spillover effect in promotion: Evidence from video game publishers and eSports tournaments

Petr Parshakov, Iuliia Naidenova, Ángel Barajas · Journal of Business Research · 2020 · 44 citations

Spillover Effect, Management, Business +8

Does football sponsorship improve company performance?

Iuliia Naidenova, Petr Parshakov, Alexey Chmykhov · European Sport Management Quarterly · 2016 · 34 citations

Firm Performance, Sports Sponsorship, Management +16

Intellectual capital investments: evidence from panel VAR analysis

Iuliia Naidenova, Petr Parshakov · Journal of Intellectual Capital · 2013 · 30 citations

International Investment, Cost Of Capital, Industrial Organization +18

Look for people, not for alpha: mutual funds success and managers intellectual capital

Iuliia Naidenova, Petr Parshakov, Marina Zavertiaeva et al. · Measuring Business Excellence · 2015 · 23 citations

Financial Management, Fund Management, Financial Intelligence +13

Economic policy uncertainty and company's human capital

Iuliia Naidenova · Journal of Economic Studies · 2021 · 20 citations

Economics, High Uncertainty, Firm Performance +13

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