Chu Chai Henry Chan

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Publications

Citations

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Active since

2006

Affiliations

Chaoyang University of Technology(Current)

Chu Chai Henry Chan is an author at Chaoyang University of Technology specializing in marketing analytics, interactive marketing, and market segmentation.

ORCID

Top concepts

BusinessMarketingManagementMarket SegmentationMarketing AnalyticsInteractive MarketingQuantitative ManagementLogisticsEngineeringSupply Chain

Publications per year

2006–2016

Publications

Pricing and promotion strategies of an online shop based on customer segmentation and multiple objective decision making

Chu Chai Henry Chan, Chi-Bin Cheng, Wen-Chen Hsien · Expert Systems with Applications · 2011 · 30 citations

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +11

Formulating Ordering Policies in a Supply Chain by Genetic Algorithm

Chu Chai Henry Chan, Ciun-Hung Cheng, Sue-Fen Huang · International Journal of Modelling and Simulation · 2006 · 17 citations

Supply Chain Optimization, Engineering, Mixed Inventory Policies +18

Marketing segmentation using the particle swarm optimization algorithm: a case study

Chu Chai Henry Chan, Ying-Rown Hwang, Hsin‐Chieh Wu · Journal of Ambient Intelligence and Humanized Computing · 2016 · 17 citations

Marketing Analytics, Interactive Marketing, Management +6

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