Concepedia
Statistics
Publications
1
Citations
24
H-Index
Active since
2008
Hamisah Haji Hasan is an author specializing in purchase intention, cultural consumption, and interactive marketing.
Top concepts
BusinessMarketingManagementAdvertisingConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionCultural ConsumptionCustomer Satisfaction
Publications per year
2008–2008
FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR
Hamisah Haji Hasan, Samsudin A. Rahim · Jurnal Komunikasi Malaysian Journal of Communication · 2008 · 24 citations
Customer Satisfaction, Cultural Consumption, Digital Marketing +17
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