Concepedia

Ana-Maria Urdea

AU

3

Publications

124

Citations

3

H-Index

2021

Active since

Affiliations

Transylvania University of Brașov(Current)

Ana-Maria Urdea is an author at Transylvania University of Brașov specializing in interactive marketing, digital marketing, and business.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingMarketing InsightsCustomer SatisfactionInteractive MarketingCommunication

Publications per year

2021–2021

3

Publications

3

Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship

Ana-Maria Urdea, Cristinel Constantin, Ioana-Mădălina Purcaru · Sustainability · 2021 · 62 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +18

Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges

Ana-Maria Urdea, Cristinel Constantin · Journal of risk and financial management · 2021 · 33 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +25

Exploring the impact of customer experience on customer loyalty in e-commerce

Ana-Maria Urdea, Cristinel Constantin · Proceedings of the ... International Conference on Business Excellence · 2021 · 29 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +17

Rows per page

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