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Fathudin Fathudin

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1

Publications

16

Citations

1

H-Index

2022

Active since

Affiliations

Binus University(Current)

Fathudin Fathudin is an author at Binus University specializing in marketing, customer satisfaction, and interactive marketing.

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Publications per year

2022–2022

1

Publications

1

The role of buzz and viral marketing strategic on purchase intention and supply chain performance

Muhajir Muhajir, Hajar Mukaromah, Fathudin Fathudin et al. · Uncertain Supply Chain Management · 2022 · 16 citations · Full text

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