Concepedia

Brian R. Kovar

BR

2

Publications

137

Citations

2

H-Index

2000

Active since

Affiliations

Millsaps College(Current)

Kansas State University

Brian R. Kovar is an author at Millsaps College specializing in trust, interactive marketing, and management.

Top concepts

TrustBusinessMarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingConsumer FraudOnline ReviewsDigital Marketing

Publications per year

2000–2000

2

Publications

2

Consumer Responses to the CPA WEBTRUST™ Assurance

Stacy E. Kovar, Kimberly Burke, Brian R. Kovar · Journal of Information Systems · 2000 · 112 citations

Consumer Uncertainty, Digital Marketing, Information Security +21

Selling WebTrust: An Exploratory Examination Of Factors Influencing Consumers' Decisions To Use Online Distribution Channels

Stacy E. Kovar, Kimberly Burke, Brian R. Kovar · Review of Business Information Systems (RBIS) · 2000 · 25 citations

Trust Metric, Online Distribution Channels, Electronic Marketplace +12

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