Concepedia

Yen-Ching Sung

YS

Statistics

Publications

2

Citations

37

H-Index

2

Active since

2009

Affiliations

National Cheng Kung University(Current)

Yen-Ching Sung is an author at National Cheng Kung University specializing in business, marketing, and market positioning.

Publications per year

2009–2010

2

Publications

2

Constructing a mixed-logit model with market positioning to analyze the effects of new mode introduction

Chih-Wen Yang, Yen-Ching Sung · Journal of Transport Geography · 2009 · 22 citations

Business, Marketing, Marketing Management +11

Consumer learning behavior in choosing electric motorcycles

Yen-Ching Sung · Transportation Planning and Technology · 2010 · 15 citations

Business, Economics, Marketing +17

1–2 of 2