Concepedia

Brain H. Yim

BH

1

Publications

31

Citations

1

H-Index

2022

Active since

Affiliations

Jilin Normal University(Current)

Brain H. Yim is an author at Jilin Normal University specializing in destination marketing, business, and customer satisfaction.

Top concepts

TourismBusinessMarketingMotivationPsychologySocial BehaviorBehavioral ScienceCustomer SatisfactionDestination Marketing

Publications per year

2022–2022

1

Publications

1

Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity

Shuai Zhang, Kyungsik Kim, Brain H. Yim et al. · Sustainability · 2022 · 31 citations · Full text

Customer Satisfaction, Behavioral Intention, Behavioral Sciences +15

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