Zofija Tupikovskaja-Omovie

Statistics

Publications

Citations

101

H-Index

Active since

2015

Affiliations

Manchester Metropolitan University(Current)

Zofija Tupikovskaja-Omovie is an author at Manchester Metropolitan University specializing in engineering, interactive marketing, and user experience.

ORCID

Top concepts

MarketingManagementEngineeringUser ExperienceConsumer BehaviorConsumer ResearchInteractive MarketingFashionTechnologyAdvertising

Publications per year

2015–2021

Publications

Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retail

Zofija Tupikovskaja-Omovie, David Tyler · International Journal of Information Management · 2020 · 42 citations

Marketing Analytics, User Perception, Online Customer Behavior +14

Clustering consumers' shopping journeys: eye tracking fashion m-retail

Zofija Tupikovskaja-Omovie, David Tyler · Journal of Fashion Marketing and Management · 2020 · 37 citations

Artificial Intelligence, Customer Satisfaction, Engineering +22

Mobile App Versus Website: A Comparative Eye-Tracking Case Study Of Topshop

Zofija Tupikovskaja-Omovie, David Tyler, Sam Dhanapala et al. · 2015 · 11 citations · Full text

Experienced versus inexperienced mobile users: eye tracking fashion consumers’ shopping behaviour on smartphones

Zofija Tupikovskaja-Omovie, David Tyler · International Journal of Fashion Design Technology and Education · 2021 · 11 citations · Full text

Experienced Versus, Consumer Uncertainty, Engineering +27

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