Masoomeh Haddadi

Publications

Citations

H-Index

2016

Active since

Affiliations

Islamic Azad University Rasht Branch(Current)

Masoomeh Haddadi is an author at Islamic Azad University Rasht Branch specializing in consumer engagement, customer satisfaction, and consumer research.

Top concepts

BusinessMarketingManagementCommunicationMedia MarketingService QualityConsumer ResearchMarketing StrategyConsumer EngagementCustomer Satisfaction

Publications per year

2016–2016

Publications

Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty

Mohsen Akbari, Reza Kazemi, Masoomeh Haddadi · Marketing and Branding Research · 2016 · 37 citations · Full text

Customer Satisfaction, Relationship Marketing, Service Quality +14

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