1
Publications
12
Citations
1
H-Index
2022
Active since
Barshekee Chanda is an author specializing in consumer engagement, consumer behavior, and interactive marketing.
Top concepts
MarketingManagementAdvertisingCommunicationFactor AnalysisConsumer BehaviorConsumer ResearchDigital MarketingConsumer EngagementMarketing Analytics
Publications per year
2022–2022
1
1
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